'Black Friday' - The Biggest Shopping Festival

Black Friday is all about crazy discount offers on your favorite brands, and it’s that time of the year!

But have you ever imagined, with its positive vibes of million shopping discounted offers, there are some negative connotations with the word ‘Black Friday’ back in the date? Various events that happened in the past are a negative association with this term. It hasn’t always been a happy word for the shopaholics. It has deep down roots, so let us just know what Black Friday has in store for us from history.

There are so many events that are related to the concept of Black Friday, we will be talking about them one by one.

Black Friday was first associated with an incident of a financial crisis that took place early on September 24, 1869. The two manipulative Wall Street financiers planned to work on the gold trade. Both of them schemed to buy as much as gold, they hoped to manipulate the market price and sell it later for the overwhelming profits. It was a Black Friday, where many were bankrupted and the stock market collapsed.

On that Friday, the gold market crashed and the nation went through economic upheaval. It was the first incident remembered related to Black Friday, which has had a dark impact for many years.

As history continues, in 1950, the Philadelphia police once again termed the day “Black Friday” post-Thanksgiving. The term was used by Philly police to depict the flood of people and tourists recorded in the city on the big day of the Army-Navy football game. People from remote areas would start showing up on Friday, one day in advance, before the game. The cops would have to take extra-long hours duty for the nights to regulate the messy traffic in the city.

The retailers would also take advantage of the crowds and offer big discounts on the merchandise in stores.

Therefore, the term Black Friday was once again hinted with negative impact by Philadelphia police considering to work extra hours on Friday night and would not be able to take a day off to celebrate Thanksgiving before the Army-Navy football game day.

The term kept its negative significance till the 20th century, when the business owners or bosses would complain about their workers getting sick on Friday, the day after Thanksgiving. Consequently, the absence of workers would affect the productivity of the day, as well as the economy of the company.

In 1939, Franklin D. Roosevelt took on the stance of moving the Thanksgiving festivities one week earlier of the casual date to extend the shopping spree for shopaholics. There, the public started calling the day ‘Franksgiving’ because amending the actual day of the festival provoked dispute and confusion. Only 23 states adopted the change, but the trend didn’t survive for a long time. Moreover, the double holiday confusion was rectified in 1941 when the government announced the actual day (fourth Thursday of November) of Thanksgiving.

From the gold market crash to Franksgiving, post-Thanksgiving Friday maintained its dreary image on Americans, but around the 1950s, the Black Friday took a new name – Big Friday.

Though the Philadelphia cops had not a day off like the rest of the city to enjoy Thanksgiving dinner with their families, but the retailers had all the crowd flooded down the city for pre-holiday shopping and an Army-Navy Football game. To ignore the negative significance of Friday, the owners of departmental stores modified the name from Black to Big Friday. Nevertheless, the rebranding did not survive for much time.

Now it’s time to get on the real history behind the giant Black Friday. When the Big Friday change did not spread to other parts of the world, the retailers somehow managed to continue the Black Friday concept, but this time with much positive effect.

The real history behind Black Friday, which linked the retailers to this tradition, is an observation of earning profit (in black) the day after Thanksgiving, because people would throw money in the market for the pre-holiday to celebrate the festival.

For the whole year, the shop owners would record their yearly profit in loss, while keeping the record they would mark the loss “in red”, but that one Thanksgiving holiday shopping treated them differently every year and would give them profit that they marked “in black”. Consequently, the concept of Black Friday has emerged with an earning profit in black.

The concepts grew every year, and retailers had started opening their doors for the shoppers at midnight or early on Friday after Thanksgiving dinner, so people can head out for shopping with their families right after the dinner.

In recent years, the tradition of Black Friday spread out to other states of America and other countries of the world. Even some states had declared Black Friday as a national holiday to observe the huge discounted offers on every item, from household to clothing and toys.

As far as Pakistan is concerned, we also witnessed huge discount offers on almost all clothing brands and e-commerce stores around the last week of November. However, there is no sign of the term ‘Black Friday’ from a religious perspective.

We just had stated above the history associated with the term, but regardless of the fact, Pakistan couldn’t name the day ‘Friday’ with any religiously offended term ‘Black’. So, here the retailers named Black Friday as 'White Friday' or 'Blessed Friday' sale.

Well, whatever the retailers/marketers name it, but nothing beats the BOGO and 50% discount offers on your favorite items.

Comment below and let us know what you bought this Black Friday, and how much did you stock up for the next year?