EVERYTHING YOU NEED TO KNOW ABOUT 11.11 SALE DAY/ SINGLE’S DAY
Have you ever thought, what is this hype about the 11.11 sale? If not, let’s see what it is about!
11.11 Day is also known as Single’s Day or Bachelor’s Day. Does it sound strange? Yes, it was first celebrated in China by the people who were not in any relationship. 11 November is an unofficial holiday celebrated in China. Figure ‘1’ in 11.11 resembles bare sticks in general, but in China, ‘bare sticks’ refers to unmarried men who do not add branches to the family.
The concept of 11.11 celebrations originally came from Nanjing University, China. In 1993, four single students of the university decided to celebrate the idea of being single. It was a skeptical response to couple-centric festivals. So, they initiated a celebration day for those who were single because they wanted to break the boredom of singleness. This is how they chose the day of 11 November, which also corresponds to four 1s.
People in China and other countries celebrate this occasion by arranging parties and other bachelor-oriented events where single people gather and enjoy the pride in being single. All single people interact with each other and express the feelings of monotony, they face while living a single life.
Oh, but now you will be pondering how the Bachelor’s Day corresponds to 11.11 Sale Day? Let’s just figure it out!
This event turned into a mega commercial activity when Alibaba, the biggest e-commerce group, started a heavy discount shopping day. They offer online discounts on more than one million products. This shopping festival has now been celebrated globally. However, it was started in 2009 by Daniel Zhang, CEO of Alibaba Group, to uplift the economy of the company. In 2009, the first Alibaba 11.11 shopping festival generated $7.8 million in GMV, and this year it hits $84.54 billion. The sale is three times bigger than U.S Thanksgiving, Black Friday, and Cyber Monday sales collectively.
Alibaba kicked off its 13th annual 11.11 biggest shopping gala on 11th November as usual, and recorded 290,000 brands on board this year. Whereas, during the first year of this giant event, there were only 27 sellers who participated in 11.11 Sale day. In 2009, the sole purpose of the event was an appreciation for the value of online shopping. Years later, the double 11 has turned into the world’s largest physical and online shopping festival.
With a huge workforce, improved quality, strong marketing strategies and uninterrupted services, Alibaba has grown as an ever sustainable and powerful tech e-commerce ecosystem.
Thanks to Alibaba Group, which has initiated the multi-dollar online shopping discount day. The event is followed by other biggest e-commerce companies in China and other countries.
Pakistan is one of the countries where the event of the biggest shopping sale day is celebrated with full zeal and zest. The 11.11 Sale trend comes with Daraz – a leading e-commerce store in Pakistan. Since Alibaba inherited Daraz in 2018, the public was awaiting the launch of 11.11 Sale Day in Pakistan. So, Daraz made its debut in 2018 and celebrated 11.11 Sale Day for the first time, usually under the title ‘Ghyara Ghyara Sale’ (‘Ghyara’ is an Urdu word used for figure 11, which is the biggest sale of the year).
From a small brand to well-known brands, engage in this one-day Sale event and expect a massive flood of customers. Because banks do collaborate with brands and offer up to 20% discount if the customers pay via their debit/credit cards. Since this is the biggest sale event of the year, many bank websites face challenges due to heavy traffic of customers, which becomes an agonizing activity for the buyers, but who cares as long as there is a sale going on?
Let’s quickly talk about what Daraz offers on 11.11 Sale Day?
Well, there is nothing Daraz does not offer at this huge event.
- If you are a woman, you will find your favorite clothing brands with huge discount offers on 11.11 Sale Day.
- If you’re a man and love gaming gadgets, or other manly accessories, you will find an abundant number of brands on Daraz for those accessories.
- If you’re a mom of a toddler and need baby products, you will easily find sellers who sell A-Z baby products.
- The same goes for girls/boys who want stationery and toys. Daraz Ghyara Ghyara sale is always a good option for you.
- Similarly, besides electric appliances, you will also find furniture, kitchen accessories, home decor things and whatnot.
- Last but not least, never miss Daraz 11.11 Sale Day to buy Christmas gifts for your loved ones.
Daraz is huge, you won’t miss any of these products at the biggest 11.11 shopping event. This year, the one-day shopping festival, was extended 10 more days. The sale ended on the 21st of November and set a record of 14 million customers visit on its five different platforms – Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar.
However, the first order placed of the event was reported around 6:05 am. A blockbuster response was observed, $10 million worth of products were sold out in the first hour of the 11.11 Sale.
That’s a wrap, folks!
Let us know in the comments, what did you buy this year on 11.11 Sale Day, and how was your online shopping experience with Daraz sellers so far?